#1)   Is subjective, based on personal taste, opinion, and emotion, not reason.  

#2)   Is very slippery when wet.

#3)   Is high maintenance, difficult to keep clean & costly. 

#4)   Is very far from being a synonym of cleanliness.

#5)   Can only be obtained with polluting petroleum-based film-forming coatings.

#6)   Is responsible for millions of tonnes of chemical waste every year.

#7)   Is a never-ending sacrificial process.

#8)   Adds no value to buildings.

#9)   Has no positive impact on sales and/or performances.

#10) Simply not sustainable and just doesn't last.